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Recruiting exhibitors for a trade fair is a job unto itself. In fact, it's a job that Artex masters, down to the last details. It mainly depends upon finding a good mix of creativity, persuasiveness and frequency of contact.

For AutoTechnica, the biennial trade show for the automotive industry, Artex developed a recruitment brochure with a strong sales focus, coupled with an advertising and e-mail campaign.

Artex also created the Powerbox, a package of communications tools personalised with the exhibitor's name that can generate the required traffic to his stand. Read more about it here.