The house style manual is the ultimate guide for your own personnel and for external partners to use when implementing your house style …
It contains guidelines and recommendations with concrete examples and templates for the most important standard documents up to the on-line and off-line house style media and promotional material.

What information will be found in a house style manual?

• The trademark and/or logo (form, use, proportions, etc.)
• Colour palette (PMS, CMYK, RGB and RAL values)
• Typography
• Imagery
• Tone and language advice (slogan, jargon, style, etc.)
• Templates for print and digital media (letterhead, advertisement, presentation, e-mail, web page, clothing, company vehicles, etc.)

A house style manual can be provided in a variety of printed forms. From a small, handy guide to a substantial loose-leaf binder in which new material can be added easily.
It can also be made available on-line. As a microsite or PDF, for example.

This is how you monitor the use of your house style.
Your organisation and your market are dynamic. Today’s media may very well not be the media of tomorrow. Flexibility and evaluating your house style regularly is the take-away message.

Did you miss parts 1, 2 and 3 of our ‘Corporate Identity’ series? In the news section on our website, you can read more about the preparation, the logo, and the house style.