AutoTechnica is powered by Artex.

How do you convince professionals to reserve a stand at the trade fair for the automotive industry? Very simple - you just ask us for advice. And that is exactly what i-One, the organiser of AutoTechnica did.

Artex launched the exhibitor recruitment with a personalised invitation for Bizz&Ride, a kick-off event for which 120 out of 600 registered exhibitors quickly signed up - something unheard of in the industry, and even on Good Friday.
During the lunch event, the new communications strategy was unveiled, with the Powerbox in the spotlight: a package of communication tools for every exhibitor, each branded with their company name, logo and stand number. Artex invented the Powerbox concept and also supports realisation of the various tools.
An inviting exhibitor brochure stoked the interest of the potential exhibitor with relevant creativity, an attractive offering and facts and figures that emphasised the success of the previous show.
Advertisements in the trade press, an extensive e-mail campaign and a follow-up by telephone kept the contact warm during the entire recruitment campaign.

One can see that all of these efforts did not go unnoticed, as evidenced by the reaction of organiser Klaus Van Cauwenberghe from i-One: "Talk about a success! Out of the 120 attendees, there were also a number of new contacts strongly interested in trade fair participation. 100% of the attendees at the Bizz&Ride event have registered for AutoTechnica in the meantime. I am convinced that our integrated campaign and powerful database played a significant part in that. Thanks to Artex, of course."

In the immediate run-up to the 2012 show, Artex will also launch the visitor campaign.
In short: to be continued...

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